Clinical, but cool. Doctor, but hardly dull. Science, but not stuffy.
Founded The First Modern Doctor Brand
Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high performance skincare.
Skincare is Healthcare
Dr. Murad launched what he called his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple: “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.
In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted his first of 19 patents.
The Cellular Water Principle
When Dr. Murad began to research ways in which the body could be encouraged to hold water more efficiently, he discovered the key was holding water within cells where it does the most good. Testing and validating The Cellular Water Principle™ theory in scientifically controlled research studies, Dr. Murad established that most common dermatological and health problems relate to cellular hydration at their most fundamental level.
Dr. Murad identifies Cultural Stress™—the unrelenting day–to–day stress of modern living—as a major factor contributing to the chronic exhaustion, declining health of people of all ages and a significant impactor of skin health. This forms the brand’s social purpose, Eyes Up, which was launched in 2017.
For the brand’s 30th anniversary, Murad hosted its first-ever pop-up experience, celebrating Dr. Murad’s lifelong commitment to wellness backed by science.
“Skincare is not superficial because it is healthcare. When you have beautiful skin it is a sign that you have a healthy body and mind.” - Dr Murad
1 - Nourish your skin
“Skin is beautiful when it’s healthy at the cellular level, so we create products with powerful hydrating ingredients that support the skin’s barrier function to protect cells from environmental damage and dehydration, while encouraging healthy cell turnover.” - Dr. Murad
2 - Eat your water
“By eating water-rich fruits and vegetables, nutrients are better absorbed into your body for skin health. Drinking too much water can sometimes cause vitamins and minerals to be flushed out.” - Dr. Murad
3 - Awaken your body
“By exercising, you’ll help promote circulation, and skin is the body’s largest organ. Increased blood flow helps carry oxygen to the cells and helps carry away waste such as harmful free radicals.” - Dr. Murad
4 - Be kind to your mind
“By caring for your emotional self, you can reduce the cellular impact of stress, which can lead to signs of unhealthy skin.” - Dr. Murad.
Behind the brand and our products
Howard Murad, M.D., FAAD, is recognized around the world as a leading visionary for his unmatched scientific innovations. A board-certified dermatologist, trained pharmacist and Associate Clinical Professor of Medicine at the Geffen School of Medicine, UCLA, Dr. Murad has personally treated over 50,000 patients. For more than 30 years, Murad has been committed to developing clinically proven, cruelty-free products that meet the meticulous standards for safety, efficacy and care you’d expect from a doctor. Plus, they’re supported by Dr. Murad’s industry-first research for the most advanced formulas that don’t just consider a symptom or concern, but rather address total skin health.