Let’s face it, men just aren’t as willing to take the time and care required to look after their skin as women are. While some (clever!) men are exceptions to the rule, the majority of blokes have a skincare routine that involves splashing some water on their face in the shower and using the hand soap as shaving foam.

But it is possible (and vitally important) to get the men in your life to look after their skin. As well as the dryness, irritation and breakouts than can occur when a good skincare routine is neglected, there is also the very real threat of skin cancer. Daily SPF application is essential for all men and women.

Here are some simple ways to help him care for his face as much as you do.

Face the Facts
If he has a ‘she’ll be right’ attitude to applying sunscreen, tell him to face the facts.

• More than 300 New Zealanders die from skin cancer every year.
• The vast majority of skin cancers are preventable – it has been estimated that over 90% of melanomas in Australasia are attributable to sun exposure.
• Melanoma was the most common cancer in men 25 to 44 years old (2004 data).

Make it Manly
You can’t blame him for not wanting to slather himself in your floral scented moisturiser, so get him his own products.

The Murad Man range of products all have a masculine scent and are tailored for a man’s skin. The Razor Burn Rescue® contains Glycolic Acid to help clear irritating dead skin and debris from clogged hair follicles, as well as Melia Azadirachta (Neem) Leaf Extract and Vitamin E soothe skin and help prevent nicks and cuts.

Keep it Simple
Your three-step-routine might be a little bit much for a skincare-phobe male. So trick him into cleansing and moisturising by choosing products that offer multiple benefits.

Murad’s Cleansing Shave will gently cleanses his skin while providing a super smooth-shave. Murad’s Face Defense® is a great lightweight moisturiser (no complaints that it feels too heavy on his skin!) that has an SPF 15 and contains Vitamins C and E - powerful antioxidants that help to prevent environmental skin damage which can lead to premature skin ageing.

Sweet Talk
Men don’t like to admit it, but they love compliments just as much as we do. Remember to tell him how great his skin looks and feels – you’ll be telling the truth if he’s using the Murad Man range. All of the products will leave his skin feeling feeling soft and supple.